5 Ways to Embrace Your Inner Valentine’s Day Vixen

5 Ways to Embrace Your Inner Valentine's Day Vixen Hurray Kimmay

Oh hurrrrray there. In case you weren’t already hit over the head with it every time you go to the drug store, I’m letting you know: Valentine’s Day is Saturday. Hurray! Whether you’re spending the day with your sweetie, your friends, your family, or yourself – it’s a pretty great day to embrace your inner vixen.

If you look up vixen on google, it’s defined as:

  1. a female fox.
    • a spiteful or quarrelsome woman.

WTF? I didn’t realize vixen had such a negative connotation. To me, vixen means a woman who takes charge of her life and her desires. She takes risks and reaps the rewards. She is flirtatious or dangerous if she wants to be, or coquettish, or inviting, or dominating, or sincere. To me, a vixen is a sexy woman who is what and who she wants to be. Want to embrace your inner vixen? Here are a few tips to find her and let her come out and play, even if just for the day. Hurray!

1)  Define your own sexy

In my years in the lingerie business, I’ve helped women with everything from lace g-strings to very simple foundations. After we’ve covered the basics, I usually ask if they’d like to try something “sassy”. I just LOVE helping a woman find her confidence when she slips on something exciting. What the customer ends up choosing as her “sassy” item varies widely. For some, it’s something sheer, for others it’s a bold color. Often it’s lace, and once in awhile it’s one of those basic foundations we just talked about. For you, what’s important is that YOU feels sexy in it. Maybe it’s not even lingerie! (Although, it certainly makes ME say hurray.) Don’t be tempted to give in to what others are showing you as sexy in magazines or movies. Without judgement or fear, ask yourself what inspires you to feel sexy, strong, feminine, powerful … and then go out and try it. Trust me, when YOU feel sexy, your partner will see that confidence and sense that energy. . . and confident energy is always sexy.

2) Be a flirt

I love to flirt. I flirt with my husband all the time. And while I pump the breaks when it comes to actual hard core flirtatious interaction with all other men, I still get my fill. Flirting can be as simple as holding eye contact across the subway, or an extra grin at the bar tender, or a slow batting of the eyes and a sincere thank you to the bank teller. There’s certainly a line here that you shouldn’t cross (please do not take this suggestion as an invitation to sexually harass someone, take something too far, or lead someone on) but I think our world puts too much of a damper on flirting. Flirting is a compliment. It’s a recognition of the other person’s attractiveness – either physical, emotional, or intellectual. I say, let us not temper our feminine charms just because we’ve been told to. Flirting, when done properly, is not slutty or sleazy. Flirting is infectious, it’s magnetic and it’s down right fun.

3) Try something naughty

I love wearing color and pretty things underneath it all, but my choices in lingerie tend to be pretty PG rated. Once, I went off my beaten path and tried {gasp!} crotchless undies. Even though I may not make them my everyday underwear, it was so exhilarating to try something new and a little bit naughty! No one is saying you have to go all Fifty Shades of Gray, but no one is stopping you either. Give yourself permission to try. I’m trying new things all the time now :)

4) Watch a movie

With all the hubbub surrounding the Fifty Shades of Gray movie, there’s a new spotlight on erotic literature and films. I haven’t actually read the aforementioned book and may or may not see the movie. There are SO many options out there. Remember to follow step number 1 and define your own sexy when it comes to movies, too. Maybe that means popping in an old femme fatale movie or a raunchy rom-com. Perhaps it means something more adult or … even making your own. With or without a partner, movie night is always a good idea.

5) Book a shoot

There is something SO glamorous about doing a photo shoot. And while the actual work (yes, it’s really work) is not 100% glamorous, the experience and the end result sure can be. I worked with Around Digital Media on the photos in this post, and I had my hair and make up done (by Katie Bickert and Mollie Parks) and I felt soooooo sassy! It was risky for me to take these. Even though someone else may show it all, just showing off my bra (yes, even though I’ve seen thousands of naked women and have zero problem talking about nipples and touching another woman’s breasts) is kind of a big deal. I am not a traditional model. And I certainly am not flawless. But the power of posing in front of a camera can not be denied.

The idea of boudoir photography is very popular right now. There’s couples boudoir, bridal boudoir,  maternity boudoir, retro boudoir. . . you name it, you can find a photographer who does it. I love it! It’s a way for the non-model woman to embrace her inner vixen and look her very best in front of the lens. It’s empowering. It’s ownership of your body. It’s celebratory. It’s sexy. It’s a discovery. It can be for you alone or for you to share. (PS: This very topic came up at the most recent Pepper Brunch with Jessie Artigue and her guest, photographer Tutti Del Monte. Book a session with her. Now. She’s amazing and her whole philosophy and reason for doing boudoir is so on point). What will you wear to your shoot?hurray for valentine's day hurray kimmay

Society may tell us that being a vixen is a bad thing. That being a strong woman who knows what she wants and acts on it is wrong. I say hurray for being a vixen. Being smart, stylish, empowered and sexy is a good thing. And that includes respecting others and giving with all of your heart. Who says that these things are mutually exclusive?

Stepping outside of your comfort zone has its rewards. Are you ready to be a vixen this Valentine’s (or any other) Day?

xoxo Kimmay blog signature


{Video} Meet Crystal Cave & “Not So Skinny Style School”

You may know that I strive to provide content that helps women (and people in general) say hurray on the inside, outside and underneath it all. For me, bras and undergarments are an amazing tool to do just that. But there are other elements that are part of the story. When it comes to the outside, great style and dressing for who YOU are is a big part of that.

Crystal Cave Not so Skinny Style School on Hurray Kimmay

That’s why I’m so so so so excited to introduce Crystal Cave or xocrystalcave.com. Crystal is a stylist who has worked in fashion marketing, on super bowl ads, for big movies, and even on Taylor Swift’s style team! As a true fashionista working in NY and LA, you may expect Crystal to be a size 2, or maybe a 4, possibly a 6, but less likely an 8 or more, right? You’d be wrong. According to Crystal, style has no size. Her journey to loving her body and helping women sizes 10 and up dress with ease is so moving (I literally got goosebumps during our interview!), and her experience is what has prompted her to start the Not So Skinny Style School.

Since working with thousands of naked women in the bra fitting room since 2005, I have a lot of thoughts on body confidence. I’ve even written about my own struggle with it and why I don’t own a scale. And while I’ve received a lot of wonderful feedback, I have also gotten the side eye and the “what would you know about it?” from other women. Ouch. As a size 2 or 4, I am not immune to the issues many of us women face with body confidence and style. So I am so pleased that Crystal never made me feel like I wasn’t allowed to join the conversation, and instead welcomed my input as a woman and as a bra fitter. In fact, I’m proud to announce that I’ll be a guest contributor in Crystal’s Not so Skinny Style School, which starts in February!

Not so Skinny Style School on Hurray Kimmay

To learn more about her course, why she prefers “Not So Skinny” over “plus-size”, how undergarments play a role in style and confidence, and what led Crystal to embark on this journey, watch my interview with Crystal right here:

Personally, I’ve realized the power of harnessing my own unique essence into my style. In the past, I was working in what I call “serious” jobs, at fancy locations. Afraid that I wouldn’t be taken seriously if I let my true colors show, I wore serious clothing. Because of that, I not only stifled my true self, but I kept attracting more serious people and jobs, and that kept leading me down a more serious path of sadness. It wasn’t until I let my true self show from the inside out that things started really going my way. I’m no longer afraid to wear bright colors, funky glasses, and bold prints. It’s really my true colors showing!

In fact, I had the best compliment recently when I told an employee at a paper store that I wanted to show him my business card so he would get an idea for the style of my business, and he said there was no need. He explained that he could tell just by the way I was dressed. I looked down and noticed I was wearing gold polka dot Kate Spade Keds, jeans, a BOLD Diane Von Furstenberg coat, a bright pink scarf, my retro Warby Parker glasses, and a gray knit cat hat… and realized he was right. I was dressed just like my business, and just like me.

not so skinny style school hurray kimmay

Crystal and her team of experts are diving in to so much more than what to wear. I can’t wait to meet you all there in the bra fitting class, and encourage you to sign up now!

Do you struggle with finding your own style? Do you find the options in your size difficult to find? Want to work with a stylist, find a tribe, and get bonus material from a whole gang of experts (including yours truly – bra fitting secrets revealed!)? Don’t wait another minute. Not so Skinny Style School starts Feb. 16th with the jumpstart module going out on Feb. 4th!

xoxo Kimmay blog signaturePS: I’m a proud affiliate and guest contributor to Not So Skinny Style School! If you sign up with my link, I may get a small commission. I truly believe in Crystal’s expertise and fantastic program and wouldn’t share it here if I didn’t! Hurray!


{Video} Overview: The Bumbrella by Cici Soleil

Bumbrella featured on Hurray Kimmay Let’s admit it, ladies. We’ve all been there: you’re strutting your stuff in a beautiful dress or skirt, and you’re wearing a seamless thong or bikini to avoid those unsightly “visible panty lines”. Hurray for you! However, what looked great at home suddenly turns into a see-through setback when you hit the sunlight. Eeeek!What to wear under your sheer wedding gown on Hurray Kimmay (Kim and Trent at the Bronx Zoo){Photo by MGB Photo}

I had this conundrum in my very sheer wedding gown (shameless share of me on the best day of my life). I tried on several sleek shapewear items and literally walked down Third Ave in NYC testing out the sunlight while I asked people on the street, “Can you see the shape of my thighs through this dress?” The answer was yes. And while I love my shapely legs, I did not want them to be what my husband’s family and our friends were looking at as I walked down the aisle.

Instead, since I really did not need the shapewear, nor did I want to bother with something super tight and smothering on a very hot August day (it was so hot I felt like I was peeing down my leg while I was saying my vows. Truth. TMI?) I opted for a light blue Hanky Panky thong and a seamless Commando slip. Voila!

And while this worked for me and my long gown, there’s a new option in town: The Bumbrella by Cici Soleil. The what? I know, the name is silly (that’s why I like it) but the idea is genius. This 2-in-1 panty slip combines a sleek mini slip with an attached brief or thong. Tara Gallagher, a medical professional, created the Bumbrella after a mortifying experience involving a sheer black dress, a thong, and the sun… at a funeral… EEEEEEEK!  Talk about the last place you want an accidental overshare of your bum.

The Bumbrella by Cici Soleil is brand new, so I’m sharing the lowdown here with a video, some fun photos, and a special invitation to see it, meet its creator, and pre-order the Bumbrella in person in NYC with me! Here’s the scoop:


According to the size chart, I would fit into the XS or S for some measurements, and a S and M for others. I’m also taller than the average lady at 5’7”. {FYI my measurements are 26” waist and 37” hips and I usually wear a size 2 or 4.} Tara sent me the thong option in black in a size small, and the brief option in blue in a size medium to try. Surprisingly, they both fit. For maximum security and to avoid any slippage, I’d go with the small because the medium was on the loose side, but I was surprised at how well the medium ft, too.

Both sizes were comfortable, easy to wear, and lightweight. I would consider these slips to be between a low-rise and mid-rise fit. As a very high-waisted lady myself, I’d love to see additional rises in the future.  Even so, the elastic never dug in or caused muffin top where it stopped. Hurray!

The Bumbrella is available in sizes XS to XL in a thong or brief option.

Bumbrella on Hurray Kimmay


The length of these slips is pretty awesome. I have slips already, but they tend to be a little long for some of my shorter dresses. That being said, if I were to wear a shorter slip, I’d also pair it with a brief underneath if it’s a full skirt (um, hello air bursts while going down the subway stairs or over the subway grates) or a thong in a tighter skirt, so having the attached option is really perfect. From my experience, this attachment helps the slip and underwear stay in place. No slipping slip!

As an opaque option for under sheer clothing, it works perfectly. And the sleek material is pretty seamless. While it’s edges are not as seamless as the aforementioned Commando slip, it’s a practically invisible option for under most clothing options. What I really love? That extra layer of discretion equals peace of mind.

Tara, a medical professional, makes a point to explain the health hazards of wearing tight shapewear on a regular basis. Because there’s no room to breathe down there, because they’re not always cleaned properly, and because of a lack of other options, women overuse or misuse shapewear and wind up with some funky situations down there. To avoid this ghastly problem, Tara says the Bumbrella “conceals without squeeze”, which is also good news for those ladies who want less “sucking in” and more “cover me”. Healthy and comfortable!

Bumbrella featured on Hurray Kimmay


Currently available in black, a neutral, and blue, the Bumbrella is a sassy little number. I had so much fun styling this like a regular skirt. I felt 100% confident that I was covered underneath, especially in the brief option.

I’ve already remarked on the stylish, modern length, but it bears repeating: it’s pretty awesome! You can see in the video just how perfect this length is for underneath a simple a-line dress.

Bumbrella on Hurray Kimmay


Priced at $48 retail, the Bumbrella is right on par for price if we compared it to a slip and panty purchase of comparable quality. The Bumbrella website suggests hanwashing with a gentle wash, which means you can easily help this little number last a long time. Considering the versatility of its length and basic design, the Bumbrella will not go out of style anytime soon and is a safe investment for almost any woman’s wardrobe.

Bumbrella overview Hurray Kimmay

Overall: A big HURRAY for the Bumbrella by Cici Soleil!

For more information and wholesale inquiries, visit wearbumbrella.com

UnderHaus flyer for Bumbrella

You’re Invited: Guess what! I’m so excited about the Bumbrella that I’ve teamed up with Tara to bring it to the Completely Bare Valentine’s Day Market and Pop Up Shop in NYC February 6-8th. This is your chance to make wholesale preorders (the shipment drops in March) and to make a retail preorder. Come see the Bumbrella in action, feel the smooth material, meet its creator (and me!), try one on for yourself, and be the first to add the Bumbrella to your undergarment solutions wardrobe.

{Bumbrella photo credits: Around Digital Media. Hair: Katie Bickert. Makeup: Mollie Parks Booth} PS: retouching is used to clear away blemishes or studio props (there’s actually a big black extension cord coming out from behind me and my black dress!) but NOT retouching my figure, my body, or my shape. Realistic standards and authenticity are super important to me.

xoxo Kimmay blog signature


This is a sponsored post. What does that mean? It doesn’t mean I was paid to write a good review. Want to learn more? Read here

Strut Your Stuff {Revealing my Reel!}

Hurray for Lingerie with Kimmay

Oh heeeey!

I have to share something with you. I’m SO excited! Just last week I had the opportunity to film a VERY exciting project. I can’t share all of the details yet (grrr!) but let’s just say I will be in a national commercial for a big brand as a bra fitting expert. HURRRRRAY! Oh I wish I could tell you more, but I can’t yet. What I CAN show you is this reel of yours truly on the TV and interwebs fitting women and sharing my bra and boobie experience with the world.

This has been a long time coming. I’ve been meaning to gather my hosting and braducation clips into one “greatest hits” compilation, but I felt like I either “didn’t have enough” or “couldn’t get it right” or “who am I to make this? what do I really have to offer?” but necessity and turning 30 have a way of propelling me forward. Because I wasn’t able to go in for an interview for the commercial, I sent several links to many of my clips. Sensing that they liked the videos but needed an efficient way to show the client, I stayed up late and forced myself to just DO it and make this reel.

I’m really proud of the work that I’ve done and am doing in the bra fitting world. And as nervous as I was (and am!) to share something that is so “LOOK AT ME because I am good at what I do”, I’m going to own it. It doesn’t hurt that I have had such overwhelmingly positive feedback from the director and casting director of the commercial, and my friends, family and colleagues. Support (from a bra or otherwise) is so vital to success and happiness.

So without further adieu, here’s my bra fitting and hosting reel!

Take it from a fellow perfectionist who often falls prey to that pesky impostor syndrome: done is better than perfect. Just do it. You have value and what you’re doing matters. Take pride in your work and strut your stuff. Because the more you share what you do, the more chances you have of reaching someone who needs help with just exactly what you offer. Worked for me!

Do you have a similar experience? Share with me! I love to hear from you :D

xoxo Kimmay blog signature


{Video} Top Do’s & Don’ts for Pitching an Article

Top 5 Dos and Don'ts for pitching an article via Hurray KimmaySo I have big news. BIG NEWS. Yesterday, I turned 30 :D HURRAY! This big milestone feels really special, because I also feel such big things coming for Hurray Media and Hurray Kimmay. I’m working hard, learning how to be a #GIRLBOSS, and partnering with some of the best brands, websites and fellow entrepreneurs in the lingerie industry (and beyond).

One of my favorite connections has been with The Lingerie Journal. I’ve written a few articles, reviews and and even hosted a product video with the journal, and I hope there’s more to come. The publisher of The Lingerie Journal, Luis Parades formed the online lingerie news site about 5 years ago and has grown a strong following. His articles are geared toward industry pros and lingerie fans alike, and, on a personal note, are not creepy. I’ve met a surprising number of men who work in the lingerie world, and not all of them are exactly savory characters. I’m not naming names, here, but believe me – they exist. So years ago, when I was the marketing director at Linda’s and a colleague asked if Luis could join us at a store event, without ever meeting him, I actually said no! When she suggested that I meet him when I was just starting Hurray Media, I reluctantly agreed. “Ugh. Another man in the lingerie industry? Fine, I guess.” And boy, am I glad we met. Luis’ warm, open demeanor and genuine love of the publishing business and lingerie industry are refreshing and rare.

So I’m pretty pleased to bring you the latest Hurray for Lingerie interview on Hurray Kimmay TV. Luis is dishing on the top Do’s and Don’ts for Pitching to an online website like The Lingerie Journal, and even tells us how the Journal got started and how the publishing industry has changed. Watch below (and enjoy the outakes at the end)!

Read some of my articles for The Lingerie Journal, and submit your own article or contact Luis and team right on the site.

Submit to The Lingerie Journal

Do you have questions for Luis or I? Shoot us a tweet @hurraykimmay and @thelingeriejournal. And don’t forget to tell me what makes YOU say hurray!

I’m so excited to be 30. Thank you for the well wishes on twitter, the sweet notes on Facebook (want to see me at age three?), and your support. Here’s to another 30 and MANY more!

xoxo Kimmay blog signature

Hurray and Happy New Year!

Hurray! 2015 is almost here. 2014 has been one of the craziest, most exciting, terrifying and personally satisfying years of my life. When you think about it, a year goes by pretty quickly, but it’s full of so much possibility!

Here are a few highlights from 2014:

  • I started Hurray Media LLC in February and I left my full time job as a lingerie marketing director and bra fitter to peruse my business 100% in July. Though there were some MAJOR speed bumps along the way, nothing has every felt so “right.”
  • One of those bumps: a week after I left my job, my husband lost his. Ouch. Then two weeks later (on our two year wedding anniversary) I lost my biggest client. Double ouch. And I can write this with a big smile on my face. I replaced that client just a few weeks later, and my husband is on his way to his dream job, going back to school for broadcasting. OMG we’re going to be a power media couple (oh, and happy with how we make a living!)
  • My husband was chosen for the SAG nominating committee and we went to free screening after screening with celeb talk backs for months. The perfect date nights while we were on a major budget crunch, and some of my favorite NYC memories.
  • I went to so many networking, soul searching and female centered events I can’t even count them all. It has been an extreme pleasure getting to know women, their businesses, and their souls this year. I can not even being to express how full my heart feels after these events. So full.
  • I hosted my first ever Say Hurray event!!! ::::bursting with joy:::::
  • I’ve helped women find their comfort and confidence in well fitting undergarments through my own workshops, videos, blog posts and advice AND as the voice of other brands.
  • And: weddings, friends, family, holidays, travel, growth, love, encouragement, support, fearlessness, health, and humility. All in one year. WHAT a year.

Here are just a few things I’m looking forward to in 2015:

  • I turn 30! That’s right. January 9th is my 30th birthday. I try not to think too much about the age thing, but something about this one feels big. I don’t actually have any real plans, but I’m really looking forward to this birthday and a new phase in my life :)  
  • This year all of my close high school girlfriends are also turning 30 and we’re taking a trip to Florida to celebrate. Hello, sunshine and soul sisters!
  • I’m hosting my own BIG: Believe Inspire Grow pod on NYC! My pod launch is January 22nd and I couldn’t be more thrilled to join the leadership team of this amazing organization, connect with other women, learn more about business, and book guest speakers. Hurray! Interested in joining me? Get more info and RSVP here.
  • I’m also gathering a group of ladies for monthly moon circles as a leader with The Wild Woman Project. I have been going to circles for years now, and I’m so honored (and excited and nervous) to host my own. A women’s circle is one of my favorite parts of the month and I can’t wait to set intentions, share, and create with other women. Want in? Get more info and RSVP here.
  • Truthfully, I’m REALLY looking forward to creating systems and a roadmap for Hurray Kimmay and Hurray Media LLC. I’ve already signed up for a few amazing business building workshops and online programs and I’m so excited to get my learn on and build a solid foundation and BIG goals for my business. Like, extremely excited.
  • I am actually cringing writing this. . . but I need to. I really want to make 2015 the year I really organize and clean my workspace and home. I make big strides every year, and I’m very proud of that, but I always fall behind. So without saying I’m going to do it and I’m never going to falter (impossible) I WILL say that I am going to hire a pro, really let go, and really commit to sticking to a system. Salvation Army, here comes a big donation from the HK office and closet.

So without further adieu, I wish you a very happy Hurray kind of 2015! These photos were kindly taken by Around Digital Media. Hair by Katie Bickert and Makeup by Mollie Parks.

I feel the need to point out something here. Not to brag, but to be real. The photos below do not alter my figure or my body in any way. That’s pretty important to me. I love and nourish my body and I don’t want to encourage false, overly photoshopped photos. These photos were edited by me using very low tech, free resources. The alterations included whitening my teeth and eye whites and using a fun blue tint. That’s it. (and after using the tint I probably didn’t even need to do the whitening hahaha) Sometimes I’ll zap a zit or smooth a makeup smudge or wrinkled clothing. Otherwise, nothing. Notice the bruise on my knee? Oh well. That’s me. I work in a world where I’ve seen naked women all day and post photos of women wearing almost nothing. There are so many reasons to photoshop, but to create a false reality of what a body should look like is not one of them. xoxo

Hurray for 2015 with Hurray KimmayHurray for 2015 with Hurray KimmayHurray for 2015 with Hurray Kimmay Hurray for 2015 with Hurray Kimmay Hurray for 2015 with Hurray Kimmay

The Best Bras for Traveling

On the go for the holidays? Here’s a round up of a few of my favorite bras and bra tips for traveling and staying at your in-laws.

Hurray for Non-Underwire Bras

I am very adamant that if you’re wearing an underwire bra in the right size, it should be so comfortable that you can hardly even feel it. In fact, you can find a softer underwire and band option from brands like Simone Perele and Natori. But that’s for another post, because that being said, an underwire is an underwire. And whether you have a health issue, or a omg-I’m-traveling-across-the-country issue, it’s good to have another option. And because most underwires are firm and most bodies are not made of steel (cough cough – that means all of us), it’s totally OK to try a non-underwire travel bra. Here’s what they’re great for:

  • Wearing in the car, plane, train or bus. When you’re traveling for hours at a time, comfort is important. I am NOT a good traveler. I totally admit it. So the last thing I want to worry about it my bra. Try a softcup (just another name for non-underwire) bra that fits well and supports but offers supreme flexibility and comfort. I suggest a smooth style in a neutral color if that functions best under your travel clothing, but feel free to have a little fun with lace, patterns and prints. 
  • Sleeping On most nights, I sleep sans bra. But when I travel, I sleep in a soft non-underwire bra under my PJ’s. This gives me some soft support and coverage and nixes the whole awkward possibility of running into my father-in-law in a middle of the night bathroom run without a bra on. There’s also a lot of debate surrounding the question if sleeping in a bra helps keep breast tissue firm. There’s room for argument on both sides. Personally, I have seen a difference in the fitting room with many clients who have worn a bra to sleep. Beyond that, many women find the night time support to be a Godsend from “unruly breasts flopping around at night”. Their words, not mine. Whatever you do, if you decide to sleep in a bra, make sure it’s wire free, please.
  • Breakfast with the family. Sleeping in my non-underwire bra also makes it easy to wake up and meet everyone for breakfast without having to change or slip a bra on under my pajamas. The holidays means everyone is over at my in-laws place. It also means that extra layer and support is that much more necessary. I love my breasts, but I don’t want everyone in my husband’s family seeing them. Just him.
  • Going through security. I have not actually experienced this myself, but some clients in my bra fitting days told me that they’ve been stopped by the TSA for wearing metal because of their underwire bra. Has this happened to you? Do tell. Besides comfort, looks like you can avoid the handsy pat down if you go without the wire.

Here are a few of my favorite styles. Some I’ve worn myself, some I’ve helped hundreds of women wear, and a few I look forward to trying soon.

Hurray for non underwire travel bras by Hurray Kimmay

  1. Calvin Klein bralette Recently I’ve been wearing this Calvin Klein Modern Cotton Bralette at night and running errands around my neighborhood. I even wore it to a low key yoga class the other day to test it out in a low impact workout situation, and because the racerback worked with my tank top. I’ll admit this is one of the least supportive and most low cut styles I’ve ever worn, which means it’s not for everyone. But the soft, smooth cotton and wide band is really comfortable, and easy to wash and wear. I would not recommend these for athletic activities, but a restorative or low impact yoga class? Sure! Traveling across the country? Sure! Sleeping? You bet!
  2. This Gossamer Mesh Unwire Uplift Bra is completely different than the other bras on this list. I love OnGossamer for their very breathable mesh material (their thongs are super comfy and barely there!) and great price point. A few highlights: smooth molded cups, a little push up padding, available in 30 bands, and a low plunge. Great for everyday wear or running errands? Totally! Traveling across the country? Sure! Sleeping? Probably not (the cups are a little firm).
  3. OK so this may surprise you… but this next bra is actually a nursing bra. I KNOW I KNOW STAY WITH ME. I’ve helped hundreds of women with the Bella Materna Anytime Nursing bra. It’s so basic that it’s great for any woman – nursing or not. Here are the highlights: Super soft, smooth cups with a removable lining and optional coverage, adjustable straps, a soft wide band, no nursing bra clips. And the best part: there are six hooks on the band. SIX. Because pregnant and nursing women experience fluctuations in weight and body shape, it’s perfect. But that also makes it possible for this S/M and L/XL style to fit many different bra sizes and women.
  4. Elila Leopard Softcup Bra via Hurray KimmayThe Elila Leopard Lace Softcup Bra is one of the best options for a full bust. Available up to K cup and a 50 band, this bra is no joke. Elila has long been my go-to for superior support for full busts without an underwire. This newer addition is one of my favorites from this brand. You can even check out this video about this style – shot, edited and narrated by yours truly. Highlights: Available in sizes 36-50, DD-K cup, and three colors (including two neutrals for different skin tones), and super super super seamed support and firm band. OK for everyday? You bet! Traveling across the country? Of course! Sleeping? Mmmm it’s not as soft as other styles, so I’d say mostly no. But for the very endowed who are looking for nighttime support, this one still gets a Hurray.
  5. I can not even count how many women I’ve helped with this Anita Activity Comfort Wire-Free Sports Bra. Although this is a sports bra, women wear it for all sorts of reasons. In fact, I had one client who only wore this bra. Everyday. And my former boss, Linda the Bra Lady herself, is known for wearing this bra while traveling. Highlights: Available in A-G cups, super smooth, full coverage, wide adjustable straps and band. Good for sports? Yes – but only up to medium impact. Traveling across the country? Absolutely. Sleeping? It may be a little high impact for some, but this was a go-to sleep bra for a pregnant client who had very sore breasts and desired a firmer support. So, sure.
  6. I mean, I had to have a little fun. Hanky Panky is one of my favorite brands in general, but I have yet to try one of their bralettes! What I do love are all of the fun colors and patterns (this candy cane peppermint style is just the beginning). Not exactly the most supportive, these little bralettes are probably best for those who want light support and a bit of sass. Available in a S/M/L type of sizing, and sans back hooks or sliders, these are not adjustable, but still offer some support, coverage, and tons of cuteness. For wearing everyday? Only if you’re ok with the less supported look. Which some women are. I just helped a young woman “graduate to adult bras” (her words, not mine), when she left her bralettes behind for molded, underwire bras that fit well and felt great. Traveling across the country? Sure, but for some these may not offer enough coverage to wear in public. Sleeping? Yeah!
  7. I have yet to try the Love-It Bra, but as far as travel bras go, this one could be a big winner. Although it doesn’t have the adjustability, it has more coverage than other bralette styles. It also has a slight shirring over the bust that may help with the whole uniboob problem, and the soft wide back and band will be super smooth under clothing. Bonus: the foam lined cups are great for anyone who’s nervous about nipples showing through (again, the breakfast table conundrum). Wear everyday? Some women may, but I’d keep this as a weekend or sleeping bra. Traveling across country? Sure! As long as it fits your shape well. Sleep? Absolutely!
  8. Caressence Wireless bra via Hurray KimmaySimone Perele makes some of my favorite bras of all time. I have one of the underwire bras in the Caressence group in four colors. I kinda love it. So it’s no surprise that I love this Caressence 3D Wireless bra. The lace is actually infused with aloe. INFUSED WITH ALOE. I mean, HURRAY. The 3D molding is also very breathable, soft, smooth and flexible. Great coverage without the ultra firmness. Also features pretty adjustable straps and band. This cup is somewhere in between a triangle and a full coverage style, so it may not work for those with a very full shape. Wear everyday? Sure, for some! I helped one client go from an oversized and overworn sports bra in a 40D to this bra in a 32D. Not only did she feel supported, but she also felt comfortable and feminine. One of my favorite fitting memories. Traveling across the country? If this fits your bust it’s a great option! Sleeping? I’d leave this for day time and invest in a more casual style for nighttime.

Non-underwire and softcup bras are easy to pack (no worry about bending the underwires or, in some cases, denting the cups) and easy to wear. Some women love to wear them everyday, while most (like myself) prefer to keep them for traveling and sleeping.

How about you? Do you wear a special bra while traveling or over the holidays? Let me know in the comments below or shoot me a tweet @HurrayKimmay.

Hurray for the holidays!

xoxo Kimmay blog signature

Hurray for the Holidays!

It’s almost Christmas! Hurray!

This is one of my favorite times of year. Snow, playing games at family gatherings, giving gifts, hugs galore … and most stressful times of year. Lots to do, many things to buy, traveling, holiday treats tempting me, less sleep, catching up family members on the 1290341023 things I’ve been working on and am still figuring out myself. You get the idea.

So I’ve decided to list a few things that I’m thankful for this season and set my intentions toward positivity and joy. Here are just a few:

  • I’ve committed to eating well and stressing less and have a group of 7 ladies I’m leading through a Healthy Holiday Game Plan. So far, it’s keeping me on track, fit, and sane! 
  • I’m so proud of my husband and his hard work both at work and in school. Our worlds were rocked this year in the job department, and I couldn’t be more proud of him for gathering up the pieces and making an opportunity out of an obstacle
  • Oh and DITTO goes for myself! I am just thrilled with the direction of Hurray Kimmay and Hurray Media. I have grown leaps and bounds (especially in the past 5 months) as a business owner and a woman
  • I’m so thankful for the wonderful women I’m meeting and connecting with in various networking and community groups. I love getting to learn something new while learning about other women’s businesses and lives at the same time. In fact, I’m launching two monthly women’s groups starting in January! Please join me. Get all of the details and RSVP here.
  • One of the women I met at a two-day retreat was Becky Yee of Around Digital Media. Becky is a gifted photographer and videographer who has worked with some of the coolest brands at NY Fashion Week and overseas. She was kind enough to film an amazing interview I did with Luis Parades, The Lingerie Journal publisher, which is coming soon AND take these adorable photos!

Enjoy a little Christmas cheer from Hurray Kimmay! 

Photography and production: Around Digital Media // Makeup: Mollie Parks // Hair: Katie Bickert

Merry Christmas HK 6 Merry Christmas HK 5Merry Christmas HK 7Merry Christmas HK 2Merry christmas HK1 Merry Christmas Hurray Kimmay xoxo

{Video} Hurray for Lingerie: Interview with Bluestockings Boutique

Hurray for Lingerie interview with Bluestockings BoutiqueHurray! Today’s Hurray For Lingerie episode on Hurray Kimmay TV is soooo awesome. Have you ever felt like your lingerie options were limited, or didn’t match your personal tastes, or offer you something that felt really YOU? Then you’re going to want to hear from Jeanna Kadlec, the founder of Bluestockings Boutique.Blustockings Boutique interview on Hurray Kimmay @hurraykimmay

The name has an academic history, as Jeanna explains: “Bluestockings were a group of badass literary ladies in 18th century London who hosted big get togethers where the leading intellectuals of the day, men and women, would come and talk. The name (of course) gradually turned into an insult for a forward-thinking woman who didn’t know her place”. With that in mind, Jeanna set out on a quest to provide “underthings for everyone”. And while her mission is tightly aligned with the LGBTQ community, she’s not leaving anyone out. And, in her mind, Bluestockings is just the start. Hurray for Lingerie interview with Bluestockings Boutique

I’ve had a truly wonderful time getting to know Jeanna and her mission, and getting to gab with her about lingerie, human rights, self love and expression and more – it really makes me say “hurray!”. She shares my understanding of the importance of investing in good undergarments, and how what you wear underneath it all can affect your inside and outside, too. Hurray for Lingerie interviews Jeanna Kedlac of Bluestockings BoutiqueAs a fitter for more than 10 years in NYC, I’ve helped many LBGTQ customers. And while navigating the situation and other customer’s views has not always been easy, I’m glad to say that my city is far more safer for anyone who wants to find comfort and confidence in their undergarments than other places in the country or the world. That’s not true for everyone, however. Jeanna, who herself is a lesbian and is based in Boston, and her boutique are making a clear statement. She is saying: Bluestockings is a safe place for anyone to experiment, shop, and learn about lingerie. That REALLY makes me say HURRAY. Underneath it all. . . via @hurraykimmay

Watch the video, listen in on our conversation, and join us in the comments below or on Twitter: @bluestockingsbo and @hurraykimmay using hashtag #hurrayforlingerie.

And if you want to get involved and donate, you have a few days left to help Bluestockings Boutique reach their goal on Tilt. PS: Read this wonderful interview with yours truly over on the Bluestockings Boutique blog.

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Hurray for Lingerie Review: Kellie K Strapless Bra

Hurray for Lingerie Kellie K Strapless Bra Review by KimmayIt’s time for another Hurray for Lingerie review post! Hurray!

I’ve been looking forward to this one. In my years as a bra fitter, my friends and clients constantly complain that shopping for a strapless bra is the most difficult bra task. I know. I hear you. With the bevy of bras out there, it can be overwhelming. My biggest advice for finding the best strapless bra: find the size and style that fits your unique shape the best. Whether you do this on your own or with the help of a bra fitter like me, fit is SUPER important to getting to a place of saying Hurray.

After fit, comes science. That’s right. Kellie K Apparel has created a brand new, very scientific solution for those slipping and sliding strapless bras. Fueled by his wife’s strapless bra complaint, Dr. Anthony Roy used a revolutionary material called GeckTeck™ on the inside of a strapless bra. The material is meant to adhere to the skin, like a gecko, without the slipping or sticking.

GeckTeck™ is a biocompatible, silicone-based material that achieves superior frictional adhesion using the same physical properties geckos use to cling to almost any surface. The material is designed so that it makes intimate contact with even the most sensitive skin without irritation. Such close contact creates an intermolecular attraction known as Van Der Waals forces that, on a micro level, keeps the lining close to the skin while still being comfortable to wear. (www.kelliekapparel.com)

There’s a lot of science behind this material that is completely over my head. So here. Watch this video:

Still confused? Ok, me too. So instead of trying to figure out the science behind it, Kellie K. tapped me to try out their strapless bra and write a review. Here it goes!


As mentioned above, I always feel that the fit of a bra is the most important element in saying Hurray for Lingerie. In fact, even when I worked with luxe brands like La Perla or Aubade, the style was always secondary to fit. I usually wear a 32D or 30DD in a bra without padding. The Kellie K bras are available in sizes 32C-DD, 34B-DD and 36C-D and they have a handy fitting support page on their website. I went with the 32D.

Kellie K Bra fitting

Wearing this bra in a 32D on the tightest hook, it was still a bit loose for optimal security. I measure 29″ around my underbust so I’m on the smaller side of the 32 band using the guide above. Should Kellie K make a 30 band in the future, I’d go with that. If you’re in between band sizes, go for the smaller size. The band is firm with moderate stretch and is moderately wide – great for a good strapless fit – but without the snug band it couldn’t hug my rib cage quite as it should.

The underwire is surprisingly flexible and firm at the same time. A flexible or softer underwire is a great feature for a woman with less “cushion” around her rib cage (like moi) and totally under-marketed on the Kellie K website (in my opinion). I was actually tempted to cut this bra open and explore it for myself. But I resisted.Kellie K Strapless bra review Hurray for Lingerie Hurray Kimmay

Screen Shot 2014-12-02 at 5.39.43 PMThe cups themselves are on the shallow side. They are not full coverage. For someone with breasts that are very full on the top, this may feel different and possibly less secure than other styles. I noticed that the bras on the models seemed very shallow and I’m curious how they feel wearing them. I’m also very curious to see if Kellie K will eventually expand their styles and offer a bra with more coverage or a deeper cup or taller underwire. As a less than full busted woman myself, the fit of the cup was OK. The shape it gave me was rather flattering and surprisingly buxom without any padding or push-up inside the cup. Vavoom!


I noticed that the bra does not have any straps. I know, I know. You’re saying “Duh. It’s a strapless bra.” But most strapless bras these days have the option of wearing the straps as a halter, criss cross, or even adding other straps. I suppose in this case, Kellie K is making a grand statement: no need for those straps. Ever.

The GeckTeck™ itself is very cool! I spent a lot of time touching, pressing and petting the material on the inside. It’s almost as addicting as silly putty! In their video, Kellie K shows the GeckTeck™ material adhering to a forearm and resisting gravity. I had visions of the material using all those fancy scientific terms in the above video to miraculously suction to my body and stay put. I was VERY excited to give it a go.Kellie K GeckTeck review on Hurray for Lingerie

The Kellie K bra aims to stay in place without a super tight band: “No more overly tight bands cutting into your back, ribs and under bust just to keep your strapless bra in place.” However, without that snug fit, the GeckTeck™ couldn’t really adhere to my skin, so I feel some of the benefit may have been lost. I do feel that with proper fit – not choking you, digging in, or cutting off your circulation, but a firm and secure fitting band – the GeckTeck™ can offer an extra layer of security.

The GeckTeck™ is very soft, not overly sticky, and did not irritate my skin (and this is coming from someone with super sensitive skin). With three pieces on each side of the band and one on the center gore, I imagine there are enough in place to do the job if the band is snug. I wonder what it would feel or fit like if the whole band was covered in GeckTeck™.  I also wonder (and this is the Shark Tank viewer in me) what it would be like if Kellie K collaborated with current bra manufacturers to include GeckTeck™ in their strapless bras. Curious.


The Kellie K bra is currently available in Black and Beige. I was sent the black bra for trial. At first glance the bra is pretty basic, as a good foundational garment should be, but after closer inspection I realized it has a few extras going on. First, the seam going across the apex of the bust is made from the soft material covering the contoured foam cup. Ideally, I like my strapless bras to be completely seamless, but even with the seam, this bra was very wearable under most clothing!

The style has a bit of retro flair to it (something I like very much if you can’t tell!). Love. I expected the seam to produce a more retro shape. By that, I mean a more pointed breast shape, a style popular in the 50′s and 60′s. However, because of the contoured molding underneath, the shape was rounder – a more popular look with the majority of American bra wearers today. GeckTeck™ aside, the bra materials are not overly sophisticated, but it’s clear that some thought to style went in to the planning and design of this bra.hurray for lingerie Kellie K review

The ultra contrasting hot pink GeckTeck™ on the inside of the bra may throw some wearers for a loop, but I find it’s smart marketing. Why not highlight the thing that makes your bra unique? Bonus: back band material is pretty hefty so the pink does not show through.


I haven’t a clue how much the GeckTeck™ technology runs nowadays. Or ever. But it’s a pretty neat addition to a bra for the price of $75. (Bonus: Hurray Kimmay readers get 10% off with code KIMMAY through the month of December 2014).

Combine the GeckTeck™ with a good fit and you’ve got a winner. I would not rely on the GeckTeck™ alone to do the job of supporting your bust. Make sure you use the (pretty accurate!) size chart or meet with a bra fitter like myself to get the right size for you. Trust me: $75 is a worthwhile investment when a strapless bra fits well and feels great. A well fitting bra will help you stand tall, lead with your heart, and say HURRAY.

Have you tried the Kellie K strapless bra? Though it wasn’t the perfect fit for me, I’d love to hear how it works for you! Use the code above and give it a go. The wonderful team at Kellie K truly believe in what they do, and are sincere in their requests for feedback to improve upon their product and expand their offerings. And with a 30-day money back guarantee, there isn’t much to lose. Hurray for lingerie!

Connect with Kellie K on Twitter and Facebook. And tweet at me and let me know what makes you say hurray!

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